Practical guidePractical SEO guide
Backlinks: Relevance, Evidence and Trust
Assess links as relationships and useful references, with a practical approach to earning and reviewing them.
13 pages · PDFRead guide
From a question to a method
A practical guide to the next decision.
Evidence-led guides to maintaining a useful, understandable and discoverable website. Each starts with a focused problem and ends with checks you can apply.
Choose a guide
Read the overview, then download the full PDF.
Practical guide
Practical guidePractical SEO guide
Brand Consistency for Search and AI
Build an evidence-backed identity across your website, profiles and external references.
12 pages · PDFRead guide
Practical guidePractical SEO guide
Content Refresh: Keep, Update, Merge, Purge
Make evidence-based maintenance decisions and carry them through with redirects, owners and monitoring.
10 pages · PDFRead guide
Practical guidePractical SEO guide
Crawl Budget: Discovery, Waste and Priorities
Find crawl waste and improve discovery without assuming every small site has a crawl-budget problem.
11 pages · PDFRead guide
Practical guidePractical SEO guide
Google Business Profile for Local SEO and AI
Maintain accurate business details, genuine reviews and useful local information across your profile and website.
11 pages · PDFRead guide
Practical guidePractical SEO guide
Internal Linking for Search and AI
Connect useful pages through crawlable links, descriptive anchors and a coherent topic structure.
11 pages · PDFRead guide
Practical guidePractical SEO guide
Schema Inheritance: Build a Connected Page Graph
Understand types, properties and relationships before creating reusable structured-data templates.
14 pages · PDFRead guide