SEO STRATEGY × AI PRODUCT LAB

Tools built around real search problems.

Explore 54 apps by problem area, with 52 live previews and 2 source projects. Each one turns a repeatable methodology into a practical workflow, diagnostic, or decision tool.

54Apps in the collection

16Problem spaces

01Goal: clearer action

54 documented apps54 apps in the collection
01Live preview
Marketing & Growth · Paid-search analysis

Paid Media Intelligence

AdsPaid MediaMarketing Analytics
What it does

Analyzes Google Ads CSV reports, organizes sponsored-ad observations, explores prompt opportunities, and previews sponsored conversations.

Outcome
Turn advertising reports and observations into clearer campaign planning inputs.
Why it matters
CSV performance data and ad observations are difficult to connect with messaging and planning decisions.
02Live preview
Marketing & Growth · Connected campaign decisions

Searchlight Campaign Studio

AdsCampaign PlanningMarketing Analytics
What it does

Brings eight campaign workspaces together with shared context, transparent calculations, and importable and exportable planning data.

Outcome
Connect campaign planning, creative, economics, and measurement in a shared workspace.
Why it matters
Campaign decisions become disconnected when planning, performance assumptions, and learning are handled separately.
03Live preview
AI Visibility · Prompt-led visibility

Search Compass

What it does

Combines brand setup, travel starter prompts, AI-search observations, and citation analysis in a dedicated visibility workspace.

Outcome
Explore how a brand appears in AI search across a reusable prompt library.
Why it matters
Brand mentions, citations, and competitor comparisons are difficult to review consistently across prompts.
04Live preview
AI Visibility · Search evidence

Signal Atlas

What it does

Provides a workspace for reviewing AI-search answers, citations, brand signals, and supporting evidence.

Outcome
Organize AI-search evidence into a clearer view of brand visibility.
Why it matters
Scattered answers and source observations make visibility research difficult to compare and explain.
05Live preview
AI Visibility · Persona-based prompts

Prompt Visibility Tracker

What it does

Organizes persona-led prompt testing, brand mentions, share of voice, and citation observations across AI platforms.

Outcome
Compare brand visibility across traveller personas and AI-search prompts.
Why it matters
A single generic prompt does not represent the range of questions different travellers ask.
06Live preview
Citations & Answers · Conversational journeys

Follow-Up Query Studio

What it does

Explores multi-turn search journeys, query fan-out, and content opportunities for conversational discovery.

Outcome
Understand the follow-up questions that extend a search conversation.
Why it matters
Single-query research overlooks the next questions users ask while evaluating an answer.
07Source project
Citations & Answers · Source comparison

Citation Source Replacement Finder

What it does

Compares a cited source with a target page and turns evidence gaps into a reviewable content brief.

Outcome
Create an original source brief informed by gaps in an AI-cited page.
Why it matters
Teams need to understand what makes an existing source useful before developing a stronger alternative.
08Live preview
E-E-A-T & Trust · Trust snapshot

Entity E-E-A-T & AI Visibility — No. 1

What it does

Reviews website trust signals, entity authority, and readiness to be understood and cited by AI systems.

Outcome
Assess the clarity and credibility of a website’s entity signals.
Why it matters
Weak identity and trust signals can make a brand difficult for search systems to understand.
09Live preview
E-E-A-T & Trust · Executive snapshot

Entity E-E-A-T & AI Visibility — No. 2

What it does

Presents an executive-style audit of E-E-A-T signals, entity understanding, and visibility in generative search.

Outcome
Translate entity and AI-visibility findings into a consulting-style overview.
Why it matters
Decision-makers need a concise explanation of credibility gaps and AI-search readiness.
10Source project
AI Visibility · Competitive opportunities

AI Search Opportunity Explorer

What it does

Explores competitor visibility, content coverage, and entity gaps to inform generative-search optimization.

Outcome
Identify content and entity opportunities within AI-search research.
Why it matters
Competitor coverage can reveal important gaps that conventional keyword research misses.
11Live preview
Local SEO · Neighbourhood content

Neighbourhood Studio

What it does

Provides a neighbourhood-focused editorial workspace for planning and developing local search content.

Outcome
Build useful, consistent neighbourhood content for local discovery.
Why it matters
Location content needs a structured workflow that connects local context with search intent.
12Live preview
Content Creation · Research-led refresh

Reframe

What it does

Reviews an article, researches the search landscape, identifies gaps, and develops an outline and refreshed draft.

Outcome
Refresh an article around its real search intent while retaining useful source material.
Why it matters
Rewriting without research can miss content gaps or discard the original article’s strongest ideas.
13Live preview
Visual Content · Location imagery

Locale Image Finder

What it does

Supports neighbourhood image research and the review of candidate imagery for destination content.

Outcome
Find relevant location imagery through a focused neighbourhood workflow.
Why it matters
Sourcing location-specific images takes time when destinations and candidate assets are disconnected.
14Live preview
Visual Content · Image asset workflow

Adobe Image Extractor

What it does

Provides an Adobe-focused image extraction workspace with destination helpers and CSV export.

Outcome
Organize image-source research and export image information for editorial use.
Why it matters
Collecting image references and their supporting details manually is repetitive.
15Live preview
Travel · Guided trip planning

Travel Itinerary Planner — Version 2

What it does

Offers natural-language and guided planning, single- or multi-city journeys, itinerary editing, regeneration, and printing.

Outcome
Turn a natural-language trip brief or guided preferences into a day-by-day plan.
Why it matters
Trip plans need to account for party size, pace, transport, interests, and multiple destinations.
16Live preview
Outreach & Partnerships · Link prospect research

AI Link Opportunity Studio

Link BuildingDigital PR
What it does

Combines CSV prospect imports, topic-overlap review, guest-post pitches, digital PR plans, blog drafts, and a local outreach tracker.

Outcome
Turn prospect research into reviewable outreach ideas and content drafts.
Why it matters
Prospect lists, guest-post ideas, and proposed links often live in separate documents.
17Live preview
Marketing & Growth · Affiliate planning

Affiliate Lab

AffiliateContent Marketing
What it does

Includes campaign planning, an AI content studio, CSV opportunity research, prepared demos, and an assumption-based revenue calculator.

Outcome
Connect affiliate campaign ideas, content drafts, and revenue assumptions.
Why it matters
Offer comparisons and content plans are difficult to evaluate without a shared planning workspace.
18Live preview
Marketing & Growth · Campaign prototyping

Orbit Campaign Studio

AdsCampaign Planning
What it does

Prototypes personas, articles, ads, landing-page copy, assessments, workbooks, and follow-up sequences using templates and optional AI generation.

Outcome
Build connected draft campaign assets from a business brief.
Why it matters
Personas, ads, landing pages, and follow-up sequences can become disconnected during planning.
19Live preview
AI Visibility · AI-search readiness

Search & LLM Citations Research Platform

What it does

Researches brand entities, content structure, authority signals, retrieval readiness, and citation opportunities across leading generative-search platforms.

Outcome
Measure how clearly AI search systems can understand, retrieve, cite, and surface a brand.
Why it matters
Brands often cannot diagnose why they are absent from AI-generated answers and citations.
20Live preview
E-E-A-T & Trust · Strategic audit

AI Visibility Auditor Pro

What it does

Evaluates brand understanding, entity strength, content retrievability, and citation readiness across major AI platforms.

Outcome
Turn AI-search readiness analysis into a prioritized improvement plan.
Why it matters
Traditional SEO audits do not fully explain whether AI systems can understand, trust, and cite a brand.
21Live preview
Citations & Answers · Citation tracking

LLM Citation Tracker

What it does

Tracks brand citations, source domains, competitor coverage, and content opportunities across major LLMs.

Outcome
Track where a brand is mentioned and cited across leading AI platforms.
Why it matters
AI citations are fragmented across platforms, making visibility and competitor gaps hard to monitor.
22Live preview
Citations & Answers · Answer monitoring

AI Answer Change Monitor

What it does

Preserves answer snapshots and flags brand losses, citation changes, new domains, and material response shifts.

Outcome
Detect meaningful changes in AI answers, citations, and brand visibility over time.
Why it matters
Teams cannot easily tell when a brand disappears, a citation is lost, or a competitor enters an AI answer.
23Live preview
Citations & Answers · Controlled testing

AI Citation Experiment Lab

What it does

Structures experiments using fixed queries, control and treatment observations, citation rates, and confidence checks.

Outcome
Measure whether a controlled content change is associated with improved AI citation visibility.
Why it matters
Before-and-after AI citation tests are often inconsistent, incomplete, or interpreted without enough evidence.
24Live preview
Citations & Answers · Retrieval journeys

AI Citation Reverse Engineering

What it does

Maps prompt fan-out, retrieved sources, cited pages, and brand recommendations to reveal actionable patterns.

Outcome
Explain how AI systems move from a question to searches, sources, citations, and recommendations.
Why it matters
Marketers can see an AI answer but not the retrieval journey or source patterns behind it.
25Live preview
Citations & Answers · Brand accuracy

AI Hallucination & Brand Fact Checker

What it does

Checks captured AI answers against a governed fact base and preserves findings for human review.

Outcome
Verify AI-generated brand claims against an approved source of truth.
Why it matters
AI answers can repeat inaccurate, outdated, or unsupported information about a brand.
26Live preview
Citations & Answers · Query expansion

Query Fan-out Explorer

What it does

Expands questions into related queries, subtopics, entities, and content opportunities.

Outcome
Show how a broad question expands into the searches and subtopics needed to answer it.
Why it matters
A single keyword rarely reveals the full set of intents, entities, and evidence required for AI coverage.
27Live preview
Content Strategy · Semantic architecture

Topical Authority Mapping & Entity SEO Diagnostics Engine

What it does

Maps pillars and clusters, identifies semantic gaps, and recommends internal links and a content roadmap.

Outcome
Turn a website’s content inventory into a coherent semantic growth plan.
Why it matters
Sites often contain disconnected pages, weak clusters, missing entities, and underused internal links.
28Live preview
Content Strategy · Topical mapping

Topical Map & Content Gap Analysis

What it does

Discovers keywords, clusters them by intent, analyzes coverage, and generates a structured topical map.

Outcome
Build a structured, intent-led topical map from market and competitor evidence.
Why it matters
Keyword lists do not show how topics should be grouped, prioritized, or connected.
29Live preview
Content Strategy · Architecture gaps

Site Content Architecture & Gap Auditor

What it does

Maps pages and blog content, compares competitive coverage, and surfaces structural and linking gaps.

Outcome
Identify missing content types, topic clusters, and linking pathways across a site.
Why it matters
Teams struggle to compare existing architecture with competitor coverage and user needs.
30Live preview
Content Strategy · Entity-led linking

Entity SEO & Internal Linking Platform

What it does

Maps entities and owner pages, audits links and JSON-LD, and produces reviewable recommendations.

Outcome
Create evidence-led entity relationships, schema recommendations, and meaningful internal links.
Why it matters
Recommendations are often made without verifying page evidence, identity, ownership, or user value.
31Live preview
Content Strategy · Content briefing

Evidence-Led Content Brief & Outline Builder

What it does

Combines content gaps, query fan-out, competitor research, and citation evidence into actionable outlines.

Outcome
Convert research findings into a practical, defensible writing plan.
Why it matters
Content briefs often rely on generic headings instead of real gaps, journeys, and evidence.
32Live preview
Content Strategy · Original evidence

First-Hand Experience & Information-Gain Miner

What it does

Creates originality audits, interview questions, fieldwork tasks, claim-risk checks, and editorial plans.

Outcome
Transform generic drafts into distinctive content supported by real evidence.
Why it matters
Writers lack a safe process for finding, collecting, and verifying first-hand information.
33Live preview
Content Strategy · Evidence governance

Expert Quote & Evidence Vault

What it does

Organizes quotes, source documents, first-party data, consent, expiry, and approved reuse.

Outcome
Make original expert evidence easy to govern, find, and reuse responsibly.
Why it matters
Quotes, observations, consent records, and first-party research are often scattered.
34Live preview
Content Creation · Content refresh

AI SEO Blog Refresh Engine

What it does

Audits articles and produces stronger content for accuracy, coverage, readability, and search value.

Outcome
Improve existing articles for semantic SEO, usefulness, and freshness.
Why it matters
Older content loses relevance as facts, intent, entities, and reader expectations change.
35Live preview
Content Creation · Bulk refreshing

Bulk AI SEO Blog Refresh Engine

What it does

Crawls multiple URLs, evaluates refresh needs with AI, and organizes page-level SEO recommendations.

Outcome
Scale content-refresh analysis across many blog URLs.
Why it matters
Reviewing large content libraries page by page is slow and makes prioritization difficult.
36Live preview
Content Creation · Content rewriting

Blog Content Rewriter

What it does

Rewrites and expands articles while preserving important links, images, facts, and brand voice.

Outcome
Modernize and expand articles without losing valuable source material.
Why it matters
Automated rewrites can remove links, images, facts, or the brand’s established style.
37Live preview
Content Creation · Destination copy

Attraction Content Writer

What it does

Researches and generates attraction copy with quality controls, batch processing, and export-ready outputs.

Outcome
Produce consistent, research-informed attraction-page copy at scale.
Why it matters
Destination teams need quality attraction content without sacrificing factual checks or consistency.
38Live preview
Content Creation · Content freshness

Content Decay & Fact Expiry Radar

What it does

Extracts time-sensitive claims, records sources and review windows, and supports human review.

Outcome
Prevent time-sensitive facts from quietly becoming outdated.
Why it matters
Prices, schedules, policies, statistics, and other expiring claims are difficult to govern at scale.
39Live preview
NLP & Entity Analysis · Named entities

Lumina NER Engine

What it does

Uses AI-powered named entity recognition to identify, classify, and visualize entities.

Outcome
Make the entities inside a piece of content visible and understandable.
Why it matters
Teams cannot easily see which people, places, organizations, and concepts a text communicates.
40Live preview
NLP & Entity Analysis · Language analysis

Named Entity Recognition, Salience, Sentiment & N-Gram Collocation Engine

What it does

Combines named entity recognition, salience, sentiment, NER visualization, and n-gram collocation analysis in one workspace.

Outcome
Provide a practical workspace for examining the language, entities, and phrase relationships within content.
Why it matters
Entity salience, sentiment, NER processing, and phrase frequency are spread across separate tools.
41Live preview
Entity & Schema · Structured data

Schema & Entity Markup Auditor

What it does

Extracts visible signals and JSON-LD, identifies issues, and produces evidence-first recommendations.

Outcome
Validate page-level structured data and recommend safer connected markup.
Why it matters
Schema often contains missing requirements, disconnected entities, or unsupported assumptions.
42Live preview
E-E-A-T & Trust · Page quality

Search Quality Rater Pro

What it does

Audits quality criteria, E-E-A-T and trust, YMYL considerations, spam risks, and Needs Met.

Outcome
Evaluate page quality using a systematic search-quality framework.
Why it matters
SEO reviews often overlook trust, purpose, YMYL risk, spam policies, and user satisfaction.
43Live preview
SERP Intelligence · Live SERP analysis

SERP Intelligence Analyst

What it does

Analyzes organic rankings, AI Overviews, citations, page types, intent, competitors, and opportunities.

Outcome
Turn live search results into an evidence-based competitive search strategy.
Why it matters
Rankings, AI Overviews, citations, intent, and competitor movement are hard to analyze together.
44Live preview
SERP Intelligence · SERP quality & GEO

SERP Layout GEO Citation Analyzer

What it does

Analyzes SERP layouts using search-quality principles, language signals, and GEO criteria.

Outcome
Evaluate result composition through search-quality and generative-search lenses.
Why it matters
Conventional SERP reviews may miss page-quality signals and AI citation characteristics.
45Live preview
SERP Intelligence · Intent change

Search Intent Drift Detector

What it does

Compares controlled SERP snapshots to identify changes in intent, result types, and competitors.

Outcome
Detect when the meaning and result composition of a query begins to change.
Why it matters
Teams can mistake intent-driven ranking movement for a simple page-performance issue.
46Live preview
Search Analytics · Rank tracking

SEMrush Position Analysis

What it does

Tracks ranking changes, competitor visibility, and opportunities from SEMrush position data.

Outcome
Convert position-tracking data into clear ranking and competitive insights.
Why it matters
Large SEMrush exports make meaningful keyword movement and visibility gaps difficult to see.
47Live preview
Search Analytics · GSC reporting

GSC SEO Dashboard

What it does

Classifies URLs with a priority taxonomy and turns GSC metrics into actionable category views.

Outcome
Make Google Search Console performance data easier to classify and act on.
Why it matters
Raw GSC exports do not explain which page types or site sections drive performance.
48Live preview
SEO Intelligence · Industry monitoring

SEO Morning Brief

What it does

Monitors authoritative sources, scores developments, and produces searchable executive briefings.

Outcome
Deliver a concise daily briefing on developments that matter to senior SEO practitioners.
Why it matters
Important Google updates, patents, research, and expert commentary are scattered and uneven.
49Live preview
Technical SEO · Sitemap coverage

Sitemap Auditor

What it does

Crawls pages, parses XML sitemaps, applies taxonomy rules, and surfaces coverage issues.

Outcome
Verify that crawlable pages, sitemaps, and URL taxonomy align.
Why it matters
Important URLs can be missing, misclassified, or disconnected from the internal crawl structure.
50Live preview
Technical SEO · Indexing workflow

Indexing & Publishing Control Centre

What it does

Inspects URL readiness, highlights indexing risks, and supports controlled IndexNow submission.

Outcome
Provide a safer technical preflight and submission workflow for updated URLs.
Why it matters
Teams submit pages without checking indexing blockers or preserving a submission record.
51Live preview
Technical SEO · Image SEO

Visual Search & Multimodal SEO Auditor

What it does

Audits image metadata, HTML attributes, nearby text, structured data, and duplicate signals.

Outcome
Improve how images are described, connected, and discovered in search.
Why it matters
Image SEO issues span accessibility, context, structured data, duplication, and originality.
52Live preview
Local SEO · Google Business Profile

GBP Audit Pro

What it does

Identifies GBP optimization gaps and provides prioritized recommendations for local visibility.

Outcome
Improve the completeness, credibility, and local-search performance of Google Business Profiles.
Why it matters
Businesses miss profile fields, trust signals, content opportunities, and local SEO improvements.
53Live preview
Travel · Destination guides

Travel Blueprint

What it does

Generates destination guides with itineraries, stay selectors, dining guidance, and transit planning.

Outcome
Turn destination research into a practical, complete travel-planning guide.
Why it matters
Travellers piece together itineraries, neighbourhoods, dining, and transit from disconnected sources.
54Live preview
Travel · Trip planning

Travel Itinerary Planner

What it does

Builds personalized, geographically optimized itineraries using live web-grounded research.

Outcome
Create personalized itineraries that are current and geographically efficient.
Why it matters
Generic plans often ignore location, timing, route order, and up-to-date information.