Inside the guide
Start with eligibility and accuracy
Use the real business identity and the appropriate profile structure. Choose categories and attributes that describe what the business actually does; keep hours, address or service-area information accurate. The examples in this guide are illustrative businesses.
Support the customer’s next question
Build useful descriptions, photos, service information and a responsible review-response process. Local results depend on relevance, distance and prominence; profile completeness cannot remove geographic limits or guarantee a position.
Work through the guide
Use the downloadable guide for its complete examples, audit checks and reference list. Record the page or entity reviewed, the evidence available, unresolved questions, an action owner and a review date. Keep assumptions separate from observed findings.