Case studies that show the thinking behind the result.
A closer look at how I diagnose search problems, connect evidence, and shape work around business goals.
Different search problems.
One evidence-led approach.
From recovering organic visibility to connecting international search with enrollment goals.
rebuilt.Content · Relevance · Trust
Rebuilding organic visibility after a Google update
Nearly all lost organic traffic recoveredInvestigating the causes of the decline, then addressing content overlap, semantic gaps, and trust signals through a focused recovery plan.
Turning international search into qualified leads
~50% growth in qualified organic leadsConnecting multilingual search architecture, localized content, and enrollment goals across 15+ markets.
Make the evidence usable.
Making a review page easier to use
A layout and component review focused on readable FAQs, visible authorship and a clearer decision. No measured commercial outcome is claimed.
Read the project accountBefore the launch, there is the thinking.
Campaign proposals and landing-page concepts that show how I connect audience needs, content and conversion. These are separate from the delivered client projects above.
Helping families choose a school with confidence
A proposed admissions journey connecting family questions, curriculum guidance and a meaningful next step: a school visit.
Campaign concept · No implementation results claimedExplore the campaign concept
From Christmas trip planning to a private tour
A seasonal campaign proposal connecting destination discovery, a practical itinerary and relevant tour choices.
Proposed to my manager · Not implementedExplore the campaign conceptWant to see more of my work?
Explore the tools and workflows I have built around recurring SEO problems.