Protected by ALFIE
I collaborate with Protected by ALFIE on semantic SEO, entity relationships, and E-E-A-T strategy, helping connect brand information with the way search and AI systems understand it.
My ALFIE profile
Hi, I’m
SEO / GEO Strategist · Search systems · AI visibility
I began in computer science, moved into e-commerce and marketing, and found the work that brings those disciplines together: search.
Over more than nine years, I’ve worked across retail, international education, iGaming, startups, and global travel. The environments changed; the thread stayed the same. I make complex search systems easier to understand, prioritize, and use.
Exploring what comes next in search.
Reimagining Digital
I co-host Reimagining Digital with Donna Rougeau, discussing information gain, semantic search, E-E-A-T, and how content is retrieved and understood in AI search.
Explore the podcast Watch on YouTube“I turn search knowledge into systems that help people make clearer decisions.”
That can mean finding an indexation gap across tens of thousands of pages, rebuilding visibility after an algorithm update, designing a multilingual content architecture, or turning a repeatable methodology into an application.
THE ROAD HEREFrom studying systems
From studying systems
to shaping search.
01
May 2026 · PresentToursByLocals
SEO / GEO Strategist
Work across a global travel marketplace; identifying 40K+ pages missing from sitemaps, improving LCP, strengthening crawl and indexation systems, and creating entity-led descriptions for tours, attractions, destinations, and guide experiences.
02
July 2025 · April 2026Nexy
AI SEO & Content Consultant
Established the search foundation for an early-stage B2B startup; combining entity modelling, structured data, information gain, semantic clustering, AI-assisted briefs, and brand trust signals.
03
April 2024 · May 2025Resulta · Promoted
SEO Strategist
Promoted to lead organic growth strategy across multiple brands. Developed technical, entity, E-E-A-T, and AI-search roadmaps while advising leaders and aligning content, product, UX, and engineering teams.
04
October 2022 · April 2024Resulta
Senior SEO Specialist
Delivered hands-on SEO across high-competition iGaming properties; producing 15%+ quarterly growth, restoring about 100% of lost visibility after algorithm updates, and strengthening technical health, schema, topical authority, and internal linking.
05
July 2020 · October 2022IMPACT Marketing International
International SEO & Marketing Manager
Led international SEO across 15+ markets and multilingual journeys. Built content systems that increased qualified organic leads by about 50%, organic conversions by about 20%, and engagement by about 30%.
06
June 2017 · December 2019Narsense
E-Commerce SEO Specialist
Owned SEO across large product and category catalogues; improving crawlability, indexation, site architecture, PLP and PDP templates, internal linking, and performance.
07
March 2015SBU
M.Sc. IT Management; E-Commerce
Connected technology with business strategy, customer journeys, and the commercial role of digital experiences.
08
September 2007QIAU
B.Sc. Computer Science
Built the technical foundation for understanding websites, systems, data, and how digital products work.
HOW I WORK NOWStrategy that connects
Strategy that connects
the whole system.
My work sits at the intersection of technical SEO, content, information retrieval, product thinking, and AI discovery.
Technical foundations
Crawl health, indexation, sitemaps, Core Web Vitals, structured data, migrations, and international SEO.
Semantic strategy
Entity modelling, topical architecture, internal linking, search intent, information gain, and E-E-A-T.
AI visibility
AI Overviews, LLM retrieval, citation research, GEO diagnostics, prompt-led discovery, and brand readiness.
Usable systems
Clear roadmaps, content workflows, QA standards, reporting views, playbooks, and practical SEO applications.
9+Years in SEO
15+International markets
40K+Sitemap gaps identified
37Live methodology apps
What colleagues say.
Selected excerpts from LinkedIn recommendations.
“Ami was also the go-to expert for all things Advanced SEO. She was the first on our team to truly understand and implement Semantic SEO, Entity SEO, and LLMs—even before they became mainstream. Her deep expertise made her an invaluable resource, and we all benefited from her insightful notes and practical applications.”
“Ami is a fierce knowledge consumer that can execute and train on any aspect of search. She was a leader in training the team on how to best execute for results and earned company wide respect.”
“Her knowledge and attention to detail are always noticeable, whether she's dealing with complicated SEO structures on a new site, finding URL issues, navigating a new Google update, keeping up with the latest AI developments, or simply sharing a new article about how to optimize our workflow.”