01
September 2007QIAU
B.Sc. Computer Science
Built the technical foundation for understanding websites, systems, data, and how digital products work.
Hello, I’m
SEO / GEO Strategist · Search systems · AI visibility
I began in computer science, moved into e-commerce and marketing, and found the work that brings those disciplines together: search.
Over more than nine years, I’ve worked across retail, international education, iGaming, startups, and global travel. The environments changed; the thread stayed the same. I make complex search systems easier to understand, prioritize, and use.
“I turn search knowledge into systems that help people make clearer decisions.”
That can mean finding an indexation gap across tens of thousands of pages, rebuilding visibility after an algorithm update, designing a multilingual content architecture, or turning a repeatable methodology into an application.
THE ROAD HEREFrom studying systems
From studying systems
to shaping search.
02
March 2015SBU
M.Sc. IT Management; E-Commerce
Connected technology with business strategy, customer journeys, and the commercial role of digital experiences.
03
June 2017 · December 2019Narsense
E-Commerce SEO Specialist
Owned SEO across large product and category catalogues; improving crawlability, indexation, site architecture, PLP and PDP templates, internal linking, and performance.
04
July 2020 · October 2022IMPACT Marketing International
International SEO & Marketing Manager
Led international SEO across 15+ markets and multilingual journeys. Built content systems that increased qualified organic leads by about 50%, organic conversions by about 20%, and engagement by about 30%.
05
October 2022 · April 2024Resulta
Senior SEO Specialist
Delivered hands-on SEO across high-competition iGaming properties; producing 15%+ quarterly growth, restoring about 100% of lost visibility after algorithm updates, and strengthening technical health, schema, topical authority, and internal linking.
06
April 2024 · May 2025Resulta · Promoted
SEO Strategist
Promoted to lead organic growth strategy across multiple brands. Developed technical, entity, E-E-A-T, and AI-search roadmaps while advising leaders and aligning content, product, UX, and engineering teams.
07
July 2025 · April 2026Nexy
AI SEO & Content Consultant
Established the search foundation for an early-stage B2B startup; combining entity modelling, structured data, information gain, semantic clustering, AI-assisted briefs, and brand trust signals.
08
May 2026 · PresentToursByLocals
SEO / GEO Strategist
Work across a global travel marketplace; identifying 40K+ pages missing from sitemaps, improving LCP, strengthening crawl and indexation systems, and creating entity-led descriptions for tours, attractions, destinations, and guide experiences.
HOW I WORK NOWStrategy that connects
Strategy that connects
the whole system.
My work sits at the intersection of technical SEO, content, information retrieval, product thinking, and AI discovery.
Technical foundations
Crawl health, indexation, sitemaps, Core Web Vitals, structured data, migrations, and international SEO.
Semantic strategy
Entity modelling, topical architecture, internal linking, search intent, information gain, and E-E-A-T.
AI visibility
AI Overviews, LLM retrieval, citation research, GEO diagnostics, prompt-led discovery, and brand readiness.
Usable systems
Clear roadmaps, content workflows, QA standards, reporting views, playbooks, and practical SEO applications.
9+Years in SEO
15+International markets
40K+Sitemap gaps identified
37Live methodology apps