Practical workbookEntity SEO · Workbook
Entity Clarity: Identity to Evidence
Verify identity claims across people, organizations, profiles and structured data using an evidence and correction log.
8 pages · PDFOpen workbook
From insight to action
Make the thinking
practical.
Workbooks for turning search questions into a clear plan. Choose a focus, work through the exercises, and leave with something you can use.
The workbook shelf
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Practical workbook
Practical workbookAI visibility · Workbook
Measure Your AI Visibility
Build a repeatable prompt library, log brand mentions and citations, and turn observed gaps into an action plan.
8 pages · PDFOpen workbook
Practical workbookE-E-A-T · Workbook
Proof on the Page
Audit visible trust evidence across an online store and turn the gaps into a practical plan for product pages.
8 pages · PDFOpen workbook
Practical workbookSemantic SEO · Workbook
Beyond Keywords
Turn shopper questions into a practical semantic SEO plan for one category and its products.
10 pages · PDFOpen workbook
Explore the evidence