Numbered lessonLesson 01 · Concepts and practice
What Is a Classifier?
Explain supervised learning, classification types and the limits of interpreting a model’s scores.
9 pages · PDFOpen lesson
The SEO learning series
Understand the systems. Apply the thinking.
Thirteen lessons on classifiers, entities, knowledge graphs, structured data and topical optimization. Start with Lesson 01 and work forward, or revisit the concept you need.
The lessons, in order
Read the overview, then download the full PDF.
Numbered lesson
Numbered lessonLesson 02 · Concepts and practice
Semantic Triples, Graphs and Schema
Express facts as subject–predicate–object relationships and connect them in a small graph.
11 pages · PDFOpen lesson
Numbered lessonLesson 03 · Concepts and practice
Entity–Attribute–Value in Practice
Organize product and service facts using entity, attribute and value records.
10 pages · PDFOpen lesson
Numbered lessonLesson 04 · Concepts and practice
Schema for Review Pages
Match review-page markup to visible authorship, subject and supported review information.
10 pages · PDFOpen lesson
Numbered lessonLesson 05 · Concepts and practice
Entities and Semantic Search
Understand how entity identity, context and meaning help distinguish a page’s subject.
10 pages · PDFOpen lesson
Numbered lessonLesson 06 · Concepts and practice
Writing Sentences for LLMs
Write precise statements that remain useful when read as an extracted passage.
14 pages · PDFOpen lesson
Numbered lessonLesson 07 · Concepts and practice
Entity Schema: About and Mentions
Choose between a page’s main subject, incidental mentions and true identity references.
12 pages · PDFOpen lesson
Numbered lessonLesson 08 · Concepts and practice
Knowledge Graphs
Build and inspect a small network of entities and their explicit relationships.
13 pages · PDFOpen lesson
Numbered lessonLesson 09 · Concepts and practice
How to Approach a Knowledge Panel
Understand entity clarity, corroboration and the practical limits of requesting or claiming a panel.
16 pages · PDFOpen lesson
Numbered lessonLesson 10 · Concepts and practice
Semantic Triples in Depth
Go beyond simple triples to context, qualifiers and connected statements.
13 pages · PDFOpen lesson
Numbered lessonLesson 11 · Concepts and practice
Entity Recognition and Disambiguation
Distinguish recognizing an entity name from linking it to the correct real-world subject.
13 pages · PDFOpen lesson
Numbered lessonLesson 12 · Concepts and practice
E-E-A-T in Practice
Review experience, expertise, authority and trust through visible, relevant evidence.
13 pages · PDFOpen lesson
Numbered lessonLesson 13 · Concepts and practice
Topical Optimization in the AI Era
Plan useful topic coverage around reader questions, relationships and decision needs.
13 pages · PDFOpen lesson