Inside the guide
Start from one verified fact sheet
Separate the person, organization and products before comparing their names, descriptions and profile links. Record where each identity claim came from, who owns it and when it was last checked. Repetition is useful only when the underlying facts are correct.
Audit the surfaces you control
Compare your About page, structured data, social profiles and business listings. Correct contradictions in context rather than forcing every description to use identical wording.
Work through the guide
Use the downloadable guide for its complete examples, audit checks and reference list. Record the page or entity reviewed, the evidence available, unresolved questions, an action owner and a review date. Keep assumptions separate from observed findings.