SEO STRATEGY × PRACTICAL RESEARCH

Search thinking,
made useful.

Field notes on entity SEO, natural language processing, AI visibility, E-E-A-T, semantic systems, and the decisions behind sustainable search growth.

88 PUBLISHED INSIGHTS

Ideas you can act on.

Entity SEONLPAI visibilityE-E-A-T
16

Semantic Triples: the Tiny Grammar Habit That Fixed More Content Than Any Big Strategy Change

Subject, predicate, object. It sounds too basic to matter, until you see how much extraction actually depends on getting it right.

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15

What is Semantic SEO, Really? Not the Definition Most People Are Using

I hear "semantic SEO" used as a catch-all for four different things. Here's the specific definition I actually use now, and why it matters.

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14

E-E-A-T and Topical Authority Are the Same Mechanism. it Took Me Years to See it

Two frameworks, two different names, one mechanism. Here's what finally connected E-E-A-T and topical authority for me after years apart.

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13

Topical Authority: What Ten Years of Watching Sites Rise and Stall Taught Me

"Post more content" isn't a topical authority strategy. Here's the framework I actually use, and the mistake I see companies make constantly.

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12

Follow-Up Questions in AI Search: the Piece Most People Miss Completely

A follow-up question in AI Mode never starts from zero. Here's what I've learned about writing content that actually covers what comes next.

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11

I Reverse-Engineered Why AI Cites Certain Pages. the Answer was Simpler Than I Expected

A study of 42,971 real AI citations backs up something I'd suspected for a while. Here's what it actually showed, and how to use it.

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No noise. Just practical observations about search systems, AI visibility, and content that earns attention.

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