SEO STRATEGY × PRACTICAL RESEARCH

Search thinking,
made useful.

Field notes on entity SEO, natural language processing, AI visibility, E-E-A-T, semantic systems, and the decisions behind sustainable search growth.

88 PUBLISHED INSIGHTS

Ideas you can act on.

Entity SEONLPAI visibilityE-E-A-T
22

RAG Explained the Way I Wish Someone had Explained it to Me

RAG sounds intimidating until you've watched it play out on real business sites for a few years. Here's the plain-English version.

Read article
21

Named Entity Recognition: the SEO Basic Almost Nobody Actually Checks

After 10 years doing SEO, NER is the thing I see teams skip most, and it's usually why their "great content" doesn't get picked up.

Read article
20

Part of Speech and SEO: the Grammar Lesson Nobody Told Me Mattered This Much

I ignored grammar tagging for years as too technical to matter. That was a mistake. Here's why verb choice is basically an SEO decision.

Read article
19

Entity Sentiment: Why "the Whole Page Feels Positive" isn't the Metric That Matters

A page can read as positive overall and still be quietly unbalanced. Here's the specific check I now run on every comparison page.

Read article
18

The Knowledge Graph Didn't Retire When AI Search Showed Up. it Got a New Job

I used to explain the Knowledge Graph as history. That was a mistake. Here's the role it's actually playing in AI search right now.

Read article
17

I Stopped Guessing How Machines Read My Content and Started Actually Testing it

You don't have to guess whether your writing reads clearly to a machine. Here's the free tool I actually use to check, and how I use it.

Read article
NOTES WORTH KEEPING

Clearer search decisions;
shared regularly.

No noise. Just practical observations about search systems, AI visibility, and content that earns attention.

Follow me on LinkedIn