Inside the research
Nearly 1,900 decisions, with the site withheld
The revised account reviews a real keep, merge and purge worksheet from a past project. It reports approximately 1,900 URLs, roughly 85% marked for purge and news articles making up almost all of that group. Site identity, niche, dates, source rows and private performance totals are withheld. Rounded aggregate observations remain, so this is not a wholly fictional teaching example.
Low recorded traffic did not settle the decision
Age appeared to separate the recorded decisions more clearly than traffic alone. About four in ten purged pages had at least one referring domain. This shows why search clicks are only one input: links, useful information, reader needs, replacement content and URL handling still require investigation.
The missing record was what happened next
The sheet rarely recorded a redirect or replacement destination. Separate SEO and commercial columns also matched on every row, which does not establish an independent second review. A useful follow-up would document each chosen action, its reason, dependencies, destination where relevant, owner and recheck date.
Compare the process with six evidence gates
The public review maps the worksheet to purpose, access, value, overlap, performance and dependencies. Performance was well represented; several other gates had weaker documentation. That is a finding about the available record, not proof that no reviewer considered those questions outside the sheet.
