Inside the workbook
Audit sixteen evidence signals
Review the home, About, product, returns and contact pages for evidence of experience, expertise, authority and trust using the workbook’s own scoring rubric.
Make proof useful at the point of decision
Work through founder-story fields, genuine review prompts and product-knowledge checks. Map where certifications, reviews, warranties and other evidence support a shopper’s decision.
Build a thirty-day action plan
Prioritize gaps by impact, effort and ownership. Use the weekly plan and one-page proof template to document actions and reassess visible evidence.