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Practical workbook · Entity SEO · Workbook

Entity Clarity: Identity to Evidence

Verify identity claims across people, organizations, profiles and structured data using an evidence and correction log.

By Ameneh Saeednia · · 8 pages

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Cover of Entity Clarity: Identity to Evidence
8verification checks
3record types
1real self-audit

Inside the workbook

From repeated names to supported identity

Separate the entity, the page describing it and the dated claim being made. Compare the source and independence of each claim before changing a profile or using sameAs.

Work through the evidence

Use the eight checks to distinguish a person from an employer, identify copied claims, inspect identity links and record corrections with an owner and review date. This new edition is part two of the Entity Clarity workbook.