From Christmas trip planning to a private tour
A seasonal campaign proposal connecting destination discovery, a practical itinerary and relevant tour choices.
Portfolio concept. Mockup details are illustrative; no campaign performance results are claimed.
A useful next step at every stage.
A Christmas trip involves more than choosing a destination. Travellers need to balance pace, daylight, weather, closures and the people travelling with them. The campaign uses those planning questions to connect useful content with suitable experiences.
How I shaped the journey.
- 01
Build a focused destination pilot around three stages: choosing a place, planning the visit and selecting an experience.
- 02
Use traveller preferences to guide discovery, with content for couples, cruise visitors and families travelling across generations.
- 03
Offer a flexible three-day planner and a short email sequence, while keeping practical advice and a direct tour-booking path accessible.
- 04
Treat seasonal promotions as a separate test from the planning resource, so discount-driven demand can be evaluated separately.
Three pages. Three different decisions.
Select any preview to open the full-size mockup and read the complete layout.
Find the right Christmas trip
Preference questions, contrasting destination ideas and practical articles help travellers shape their trip.
Turn interest into a plan
A three-day itinerary resource connects useful planning advice with experiences that fit the trip.
Choose with confidence
Tour comparisons, guide introductions and booking FAQs support a more informed choice.
What I would measure.
I would track planner requests, qualified tour visits, checkout progression and completed bookings by source and destination. A comparison against an appropriate baseline or control would help assess incremental value, including campaign and discount costs. The proposal was not implemented, so there are no campaign performance results to report.