Helping families choose a school with confidence
A proposed admissions journey connecting family questions, curriculum guidance and a meaningful next step: a school visit.
Portfolio concept. Mockup details are illustrative; no campaign performance results are claimed.
A useful next step at every stage.
School selection asks parents to make several decisions at once: understand unfamiliar curricula, evaluate fit for their child, and decide whether a visit is worth their time. This concept gives each question a useful next step.
How I shaped the journey.
- 01
Organize content around three family situations: relocating, exploring international education for the first time, and comparing schools.
- 02
Connect awareness articles to a practical checklist, then offer a curriculum guide for families who need a deeper comparison.
- 03
Keep useful advice available without an email address. Offer optional follow-up with clear consent and a direct visit path for families who are ready.
- 04
Make the decision page practical: visit formats, what happens next, application steps and answers to common questions.
Three pages. Three different decisions.
Select any preview to open the full-size mockup and read the complete layout.
Start with the family
A short selector and supporting articles help parents identify the questions that matter for their situation.
Make the comparison useful
A curriculum guide offers a deeper next step, supported by free advice and ways to experience the school.
Make a visit feel straightforward
Visit options, admissions steps and practical FAQs reduce uncertainty before a family makes contact.
Photography: ISKL website. Images are included in these portfolio concepts for illustration.
What I would measure.
I would connect content engagement and guide requests to qualified inquiries, attended visits and completed applications. Reporting by family segment and acquisition source would help distinguish interest from genuine admissions intent. Targets would be set after establishing a current baseline.