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Independent research · International schools · Preliminary study

International Schools: The Relocating Parent

A preliminary persona-led study of how Google AI Mode and ChatGPT recommend Singapore international schools to a relocating US family.

By Ameneh Saeednia · · 10 pages

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Cover of International Schools: The Relocating Parent
9journey questions
68Google AI Mode source links
4/9ChatGPT questions completed

Inside the research

A school search built around a family

An illustrative US family relocating to Singapore provides the context for questions about school choice, curriculum, fees and admissions. Nine questions cover awareness, consideration and decision stages.

Recommendations and sources tell different stories

The study records named schools separately from source links. Google AI Mode supplied 68 links across eight answers, with guides, directories and blogs appearing more often than school websites. A head-to-head school comparison relied on third-party sources.

Make practical answers and campus identity clear

The findings suggest useful areas for further testing: grade-specific fees, midyear admissions, curriculum transitions and clear campus identification. One captured answer linked to a different campus, illustrating why entity clarity deserves attention.