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Independent research · iGaming · Preliminary study

iGaming: Does AI Play by the Rules?

A preliminary audit of operator mentions, citations and safety information in nine Google AI Mode answers about New Jersey online poker.

By Ameneh Saeednia · · 11 pages

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Cover of iGaming: Does AI Play by the Rules?
9Google AI Mode answers
55source links recorded
0/9answers included a support helpline

Inside the research

Following a regulated-market search journey

An illustrative New Jersey poker player anchors nine questions across awareness, consideration and decision stages. The audit separates operator mentions and source citations from the safety information included in each answer.

Commercial information and safeguards

The captured answers drew most frequently on poker media and affiliate sources. Only one of eight answers that did not explicitly ask about safer gambling mentioned responsible-gambling tools; none of the nine included a support helpline.

What this audit can establish

The study evaluates the presence and framing of information in a limited set of AI answers. It raises questions for repeat testing about regulator references, age and location restrictions, and the visibility of safer-gambling information.