Inside the research
Evidence needs to reach the product page
The report found useful brand evidence on About pages that was not consistently visible on the sampled product pages. A shopper may need that evidence closer to the decision.
Make the scoring method visible
Each of sixteen author-defined criteria was marked present, partial or absent on the sampled material. The framework is a structured review aid; it is not a Google E-E-A-T score.
Use the gaps to ask better questions
For a follow-up audit, I would check whether important product and brand claims have accessible support, who is responsible for them, and whether the evidence is visible in the purchase journey.